Trade Shows

Travel with Athena Marketing International (AMI) as we work around the globe on behalf of our clients

AMI manages the international trade shows of its clients. After conducting extensive market research in global markets and recommending a strategic marketing plan for its clients, AMI manages all aspects of the client’s international trade show calendar. We sign up for the shows, coordinate logistics of booth and samples, represent the client at the show, and take advantage of our market presence by conducting due diligence of local distributors and arranging meetings with prospective key account customers.

Food & Hotel China

AMI launched Big Train successfully in Mainland China at the Food & Hotel China show in Shanghai. Big Train signed an exclusive distribution agreement with a large Chinese distributor.

AMI at ANUGA in Cologne, Germany

AMI’s Sharon Sappington promotes a client’s product line at the ANUGA show in Cologne, Germany. ANUGA is the world’s largest trade event for the global food and beverage industry: http://www.anuga.com/en/anuga/home/index.php.

 

HOFEX, Hong Kong – April 2011

Big Train, an important AMI client, had an enthusiastic response from Chinese and other SouthEast Asian distributors at the HOFEX show in Hong Kong, May 2011.

Seoul Food & Hotel, Seoul Korea – April 2011

Alex Lindsay of AMI educating a Korean importer on Decas Cranberry Products at the Seoul Food & Hotel show, Seoul Korea, April 2011.

Gulfood, Dubai – February 2011

Guittard Gulfood, Dubai

Neena Wagner of AMI sold Guittard Chocolate products at the Gulfood show in Dubai, February 27-March 2, 2011.

CINHOE, Guangzhou – September 2010

AMI exhibited Decas Cranberry Products Co. at the CINHOE show in Guangzhou, China, September 2010.

Caffe Culture, London – June 2010

Robyn Hawkins, CEO of Big Train, and Kenneth Luciani, founder of Baresso Coffee – the largest coffee shop chain in Denmark – at Caffe Culture, London.

Bakery China, Shanghai – May 2010

Alex Lindsay of AMI negotiates with a prospective customer at Bakery China, Shanghai, May 2010

Food & Hotel Asia show, Singapore – April 2010

Richard Taylor, President of Taylor Brothers Farms, and Alex Lindsay of AMI speak with a prospective customer at the Food & Hotel Asia show, Singapore

Gulfood Show, UAE – February 2010

Peter Guyer negotiates with a prospective customer at the Gulfood show in Dubai, United Arab Emirates.

ISM, Germany – February 2010

Autumn Best of AMI reels curious international chocolate buyers into the Guittard Chocolate Company booth at ISM & debunks common misperceptions of US chocolates.

ANUGA, Germany – October 2009

Robyn Hawkins, CEO of Big Train, promotes her products with AMI at the ANUGA show, Cologne Germany.

HOFEX 2009, Hong Kong – May 2009

Alex Lindsey of AMI represented Big Train at the HOFEX show.

Caffe Culture, United Kingdom – May 2009

Robyn Hawkins, CEO of Big Train, and Peter Guyer of AMI exhibited Big Train in the U.K.

Foodex, Japan – March 2009

Decas Cranberry Products CEO Jeff Carlson with AMI’s Peter Guyer at the Foodex show in Tokyo, Japan, March 2009.

Aahar, India – March 2009

Breaking new ground at the Aahar show in Delhi, India, AMI’s Alex Lindsay markets Decas Cranberry Products.

Gulfood Show, UAE – February 2009

AMI’s Alex Lindsay negotiates with an international distributor at the Gulfood show in Dubai, UAE, February 2009.

Food & Hotel China – December 2008

On behalf of our client Decas Cranberry Products, AMI representative Alex Lindsay attended the Food & Hotel China show in Shanghai December 4-6, 2008. There he introduced the Decas product line and discussed launches in the food service, repacking, and retail sectors.

  • Upcoming Shows

    • SIAL Mercosur
      São Paulo, Brazil
    • Fine Food Australia
      Melbourne, Australia
    • SIAL Paris
      Paris, France
    • FHC China
      Shanghai, China
  • Past Shows

    • SIAL China
      Shanghai, China
    • Food & Hotel Asia
      Singapore
    • Gulfood Show
      Dubai, UAE
    • Food & Hotel China
      Shanghai, China
    • ANUGA
      Cologne, Germany
    • Health Ingredients Japan
      Tokyo, Japan
    • Vita Foods Asia
      Hong Kong, China
    • Fine Food Australia
      Sydney, Australia
    • Caffe Culture
      London UK
    • Bakery China
      Shanghai, China
    • Hotel and Food (HOFEX)
      Hong Kong
    • Seoul Food & Hotel
      Seoul, Korea
    • Gulfood Show
      Dubai, UAE
    • Marketing of Bakery & Confectionery (MOBAC)
      Tokyo, Japan
    • China Int'l Nutrient & Healthy Food and Organic Products
      Guangzhou, China
    • Food & Hotel China
    • SIAL
      Paris, France
    • Health Ingredients Japan (HI Japan)
      Tokyo, Japan
    • Food Ingredients Asia
      Jakarta, Indonesia
    • Caffe Culture
      London, UK
    • Alimentaria
      Guadalajara, Mexico
    • Bakery China
      Shanghai, China
    • Tea & Coffee World Cup
      Vienna, Austria
    • Food & Hotel Asia
      Singapore
    • Gulfood Show
      Dubai, U.A.E.
    • ISM
      Cologne, Germany
    • Food Ingredients India
      Mumbai, India
    • Canadian Coffee & Tea Show
      Vancouver, B.C.
    • ANUGA 2009
      Cologne, Germany
    • SCAE Wonderful Coffee
      Cologne, Germany
    • Tea & Coffee World Cup
      Seville, Spain
    • SIAL China
      Shanghai, China
    • Caffe Culture
      London, England
    • HOFEX 2009
      Hong Kong
    • AAHAR
      Delhi, India
    • FOODEX
      Tokyo, Japan
    • Gulfood Show
      Dubai, U.A.E.
    • Biofach
      Nuremburg, Germany