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Dear Exporter,
Welcome to the introductory
issue of The International
Journal, a regular
publication for food and
beverage company executives.
Here you'll find:
- Advice on growing
your export business
- Tools and tips for
exporting effectively
- Interesting articles,
useful news, and relevant
facts about the global food
and beverage industry
Did you know that exporting
companies are nearly 8.5% less
likely to go out of business
than non-exporting firms? Read
on to learn how your company can
become a global player!
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Survey: Are You
Optimizing Your Export
Sales? |
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You're reaching into
foreign markets, but are
you really getting the
most out of your
efforts? Find out what
more you could be doing
to optimize your export
sales.
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Frequently Asked Export
Questions |
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Q: How do
you recommend our
company evaluate
prospective
international agents and
distribution partners?
A: Choosing
the optimal overseas
agent or distribution
partner is difficult,
yet critical to your
export success. An agent
who performs poorly will
have a negative effect
on your brand. Moreover,
in some countries,
terminating an
agent/distributor
agreement is difficult,
resulting in a waste of
valuable management time
and company resources.
So seek
representatives wisely
and scrutinize their
businesses with utmost
care. Here are some
things to look for:
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In the News |
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In recent years,
Alaskan herring have
accounted for almost
half of Japan's yearly
herring imports. But as
international
competition heats up,
from Russia and
elsewhere, the U.S.
fisheries industry and
the Alaska state
government are turning
to innovative marketing
strategies to make
Alaskan products stand
out.
Read the story.
A new luxury vineyard
in Changli is a sign of
the times--and a
reminder of the fact
that China is now the
world's fastest growing
market for wine.
Read the story.
It's David and
Goliath, the beverage
version. Upstart cola
maker Ajegroup takes its
shots at cola industry
giants in Mexico,
and Coca-Cola fires
back, incurring fines
from the Mexican
government.
Read the story.
Sales of organic
food and drink products
in the UK have doubled
in recent years,
according to a new
report. And the strong
demand for organics
among British consumers
is expected to continue.
Read the story.
In Japan it's rice;
in France it's champagne
and Roquefort cheese.
Whatever the country,
"sensitive products" are
a major sticky issue in
WTO talks.
Read the story.
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Newsbites Lite |
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Unusual food and
beverage tales from
around the world,
including some odd bits
we just couldn't pass
up.
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Coming Up . . . |
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In our next issue,
we'll take a closer look
at CAFTA and how this
new trade agreement may
impact your export
sales.
We welcome your
input. If you have a
question you need
answered, a story tip,
or a topic you'd like us
to cover, please
let us know!
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China--the New
Frontier
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China has been called
"The Wild, Wild West" of
the global economy--a
fast-growing frontier
market just waiting to
be tapped. Food and
beverage producers, in
particular, stand to
benefit richly from
entering the burgeoning
Chinese market. As
Starbucks CEO Howard
Shultz puts it, "I can't
imagine a more dynamic,
larger opportunity than
China--if done well."
"If done well" is an
important qualifying
phrase. We'll explore a
few key steps of the
export process later in
this article, but first,
consider these facts.
The top 10% of
China's population earns
about US$14,500 per
person. Keeping in mind
China's huge population,
that 10% is the
equivalent of an
industrialized country
with over 130 million
people.
Read the full
article....
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