COMPANY BACKGROUND
Numi Tea was founded by a brother and sister team - Ahmed and Reem
Rahim - in the fall of 1999, in Oakland, California, and have been
transforming the tea industry ever since. After observing that competing
brands in the U.S. tea market differed little from one another in
quality, consistency, and selection, they created a company whose
hallmark is super premium, organic full leaf teas and herbal teasans,
all made without the use of any oils, flavorings or tea dust.
While living in Prague, Czech Republic, Ahmed co-owned and ran two
teahouses, where he dealt with over 200 varieties of loose teas and
herbs. With an in-depth knowledge and appreciation for teas and herbal
teasans from around the world, he is now the master alchemist behind
Numi's blends. Reem, an artist, painted all of the original artwork for
Numi's packaging. With background colors that are tea-stain-inspired,
the meditative nature of Numi's packaging evokes another way of being
that is slower, more reflective, capturing the timeless essence of each
tea.
Numi pioneered the introduction of exotic teas from around the world
such as Rooibos (Red Tea), Lemon Myrtle, Honeybush, Dry Desert Lime and
others that were popular in Europe but completely unknown in the United
States. Numi is responsible for the excitement and interest around these
herbs in the greater tea industry. Subsequently, other tea companies
have added Rooibos, Honeybush, and Lemon Myrtle to their lines. Numi
continues to bring new products to consumers, most recently with its
"Leaves of Art" hand-sewn and handcrafted Artisan tea line.
Since opening its doors, Numi has captured the imagination and palate
of tea drinkers worldwide.
WHAT DOES "NUMI" MEAN?
The name of the company, Numi, meaning "citrus" in Arabic, comes from
the name of the actual Dry Desert Lime, which is made into a delicious
citrus teasan the founders drank as children. This teasan, and its
melodic name, helped to inspire the idea for the company.
