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Our Mission: To build profitable, market sustainable food and beverage brands worldwide. We achieve that by expanding our client’s international sales and distribution and increasing their global brand exposure.
Case Studies
Expanded European
Distribution
U.S. Food Company Begins
Exporting
Upgraded International
Distributors
Developed & Implemented International Strategic
Business Plan
Opened Japanese Market
Challenge
A branded beverage client needed to develop European distribution and grow sales.
Strategy
Due to increasing export sales to Europe as a result of AMI’s marketing and sales development efforts, and upon the recommendation of AMI, this client established a European subsidiary and warehouse in the EU. By shipping full container load quantities to a European warehouse, the client is benefiting from higher efficiencies, lower costs, and increased sales.
Delivered Results
Created European subsidiary and logistics facility for this client to expand in the European Union. European customers can now order small quantities, pay invoices in Euros, communicate within the same time zone with a native speaker, and take delivery within 2-3 days. Sales are increasing over 50% as a result of AMI’s work.
Challenge
AMI was hired by a small U.S. specialty chocolate company with few marketing resources and no export sales. This client sought to begin exporting their products and building their brand recognition globally, without having to add personnel or use additional resources needed for their U.S. business.
Strategy
AMI contacted prospective foreign importers and distributors. We exhibited at trade shows in foreign markets and selected the most appropriate importers for our client, and managed the process to identify growth opportunities.
Delivered Results
Increased client sales from zero customers outside North America to six countries on three continents in first nine months. In addition, AMI built a distribution network in over 20 countries. The client was then purchased by a major multi-national company.
Challenge
A branded beverage company had sporadic international sales, no focus on developing global markets, poorly performing international distributors, and little in-house expertise in markets outside the U.S.
Strategy
AMI began recruiting larger, professional foreign importers in large markets (client was previously selling mostly to small importers in small markets), exhibiting at international trade shows, and providing marketing support and improved customer service to importers.
Delivered Results
Increased international sales of this client by over 100% in first year, and 400% over four years. This client is selling its products currently in over 25 countries.
Challenge
A young, emerging high-end confectionery marketer hired AMI to develop their international business platform. The international markets seemed promising but the company did not have the internal resources to assess sales opportunities.
Strategy
After a complete market assessment, AMI identified Japan as a high potential foreign market. Using its network of importers and extensive database, AMI identified a large Japanese importer which specialized in upscale, premium imported products. Japanese packaging and marketing was developed, ingredients checked and approved for import, and target accounts were identified. AMI arranged for the client to exhibit at a major international trade show in Japan.
Delivered Results
Sales increased 300% after the first year.
Challenge
Japan had been a target market for a U.S. beverage products supplier. However the company could not find an interested Japanese distributor. Until hiring AMI, all prospective Japanese customers believed the product was too expensive, and required significant consumer education.
Strategy
AMI networked within the Japanese beverage industry, and selected a leading coffee company with wide distribution and sales channels. AMI traveled to Japan twice to train and coach importer’s sales management, and made sales calls on key account customers. AMI also managed the customer’s objections such as pricing by researching their competitors and establishing appropriate retail shelf pricing guidelines and sales promotions.
Delivered Results
The U.S. client received full container load orders for their products, and sold their products in leading Japanese retail stores and deluxe hotels.